在在线社交网络中传播健康信息:对医疗服务提供者在 Twitter 上生成和传播内容的研究

IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Information & Management Pub Date : 2024-02-01 DOI:10.1016/j.im.2024.103925
Mahyar Sharif Vaghefi , Neshat Beheshti , Hemant Jain
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引用次数: 0

摘要

本研究基于在线社交网络中的 "智力流行病 "模型,对健康信息传播进行了细致入微的分析。我们强调了医疗服务提供者子网络的重要性,以及恐惧和希望在健康信息中的战略应用。基于兴趣的社区及其对不同类型信息的不同反应等因素起着至关重要的作用。我们发现,网络社区内的信息往往会被困住,这说明了同质性的缺点。我们的见解不仅揭示了在线信息传播的独特属性,还为数字网络时代的健康传播策略提供了宝贵的启示。
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Dissemination of health messages in online social network: A study of healthcare providers’ content generation and dissemination on Twitter

This study offers a nuanced understanding of health information dissemination based on the Intellectual Epidemic model within online social networks. We highlight the importance of healthcare providers’ subnetworks and the strategic application of fear and hope in health messages. Factors like interest-based communities and their distinct reactions to different types of information play critical roles. We discovered information within online communities tends to remain trapped, illustrating a drawback of homophily. Our insights not only illuminate the distinctive properties of online information dissemination but also furnish valuable implications for health communication strategies in a digitally networked era.

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来源期刊
Information & Management
Information & Management 工程技术-计算机:信息系统
CiteScore
17.90
自引率
6.10%
发文量
123
审稿时长
1 months
期刊介绍: Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.
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