零售毛利率的分布:分析与影响

John S. Strong
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引用次数: 0

摘要

先前对零售销售分布的研究发现了产品集中和长尾问题。然而,毛利率(而非销售额)是零售业财务业绩的关键驱动因素。
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The distribution of retail gross margin: analysis and implications
Prior research on retail sales distributions finds both product concentration and long tails. However, gross margin dollars (rather than sales dollars) are critical drivers of retail financial perf...
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