数字化创新生态系统:知识产权平台知识流动的双重案例研究

Lei Ma, Ben Zhang, Kaitong Liang, Yang Cheng, Chaonan Yi
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摘要

目的 数字技术的嵌入和组织边界的模糊改变了平台创新生态系统(PIE)的运行。设计/方法/途径以知识产权(IP)运营平台为例,运用双重案例分析法,从数字技术赋能的视角打开平台创新生态系统知识流动的 "黑箱":(1)PIE 的知识流动机制主要表现为知识获取、知识整合和知识溢出过程。在这一过程中,连接赋能和场景赋能实现了平台的数字化赋能。(2)连接赋能为 PIE 参与者之间的数字化连接提供了知识获取渠道。在知识整合过程中,场景赋能提高了知识供需双方精准匹配和协同创新的机会,提升了知识的价值。连接赋能和场景赋能的双重效应加速了 PIE 中的知识溢出。其中,连接赋能扩大了知识溢出的范围,场景赋能影响了平台的生成性,从而增强了平台嵌入和扩展其价值网络的能力。(3)数字技术赋能的PIE通过三个关键模块(知识获取、知识整合和知识溢出)使参与者受益,这是知识流动的结果。 原创性/价值 本研究关注数字技术赋能的PIE的知识流动机制,丰富了PIE理论,对数字平台生态系统的培育具有启示意义。
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Digital enabled innovation ecosystems: a dual case study of knowledge flows in intellectual property platforms
PurposeThe embedding of digital technology and the fuzzy organizational boundary have changed the operation of platform innovation ecosystem (PIE). Specifically, as an important energy of PIE, the internal logic of knowledge flow needs to be reconsidered in the context of digital age, which will be helpful to select the cultivation and governance strategy of PIE.Design/methodology/approachA dual case-analysis is applied to open the “black box” of knowledge flow in the PIE from the perspective of enabled by digital technology, by taking the intellectual property (IP) operation platform as cases.FindingsThe research findings are as follow: (1) The knowledge flow mechanism of PIE is mainly demonstrated through the processes of knowledge acquisition, knowledge integration and knowledge spillover. During this process, connectivity empowerment and scenario empowerment realize the digital empowerment of the platform. (2) Connectivity empowerment provides a channel of knowledge acquisition for the digital connection between participants in PIE. In the process of knowledge integration, scenario empowerment improves the opportunities for accurate matching and collaborative innovation between knowledge supplier and demander, and enhance the value of knowledge. The dual effect of connectivity empowerment and scenario empowerment has accelerated the knowledge spillover in PIE. Particularly, connectivity empowerment expands the range of knowledge spillover, and scenario empowerment affects the generativity of the platform, resulting in the enhancement of platform’s capability to embed and expand its value network. (3) Participants have been benefitted from the PIE enabled by digital technology through three key modules (knowledge acquisition, knowledge integration and knowledge spillover), as the result of knowledge flow.Originality/valueThis study focuses on the knowledge flow mechanism of PIE enabled by digital technology, which enriches the PIE theory, and has enlightenments for the cultivation of digital platform ecosystem.
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