Bernhard Clemm von Hohenberg, Sebastian Stier, Ana S. Cardenal, Andrew M. Guess, Ericka Menchen-Trevino, Magdalena Wojcieszak
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The use of individual-level browsing data, that is, the records of a person’s visits to online content through a desktop or mobile browser, is of increasing importance for social scientists. Browsing data have characteristics that raise many questions for statistical analysis, yet to date, little hands-on guidance on how to handle them exists. Reviewing extant research, and exploring data sets collected by our four research teams spanning seven countries and several years, with over 14,000 participants and 360 million web visits, we derive recommendations along four steps: preprocessing the raw data; filtering out observations; classifying web visits; and modelling browsing behavior. The recommendations we formulate aim to foster best practices in the field, which so far has paid little attention to justifying the many decisions researchers need to take when analyzing web browsing data.
期刊介绍：
Unique Scope Social Science Computer Review is an interdisciplinary journal covering social science instructional and research applications of computing, as well as societal impacts of informational technology. Topics included: artificial intelligence, business, computational social science theory, computer-assisted survey research, computer-based qualitative analysis, computer simulation, economic modeling, electronic modeling, electronic publishing, geographic information systems, instrumentation and research tools, public administration, social impacts of computing and telecommunications, software evaluation, world-wide web resources for social scientists. Interdisciplinary Nature Because the Uses and impacts of computing are interdisciplinary, so is Social Science Computer Review. The journal is of direct relevance to scholars and scientists in a wide variety of disciplines. In its pages you''ll find work in the following areas: sociology, anthropology, political science, economics, psychology, computer literacy, computer applications, and methodology.
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