The role of virtual reality in improving neighborhood park design: A comparative study of virtual reality and traditional approaches

Parks design relies on understanding user preferences, which are determined through interviews, surveys, and observations. However, previous methods are limited in their capacity to explore user preferences, which necessitates the development of new approaches. Virtual reality (VR) is an effective tool for modeling perceptions and simulating the real world, yet its impact on overcoming previous limitations remains unexplored. This study aims to assess VR's role in addressing challenges and limitations related to people's uses and preferences regarding neighborhood parks. Using an experimental approach, we test factors that influence park visits, using both traditional methods and VR to analyze the extent to which VR can mitigate these challenges. The study reveals that, among individuals in various age groups, perception significantly influences responses. In addition, VR helps overcome issues with traditional research methods, ensuring result validity and interpretation of differences. Ultimately, compared to traditional methods, using VR improves the sense of certainty among individuals regarding their preferences.