{"title":"识别挪威目的地形象的独特特征:来自用户生成内容的证据","authors":"M. Saydam, Ozan Arici, Mert Ünür, Huseyin Arasli","doi":"10.37847/tdtad.1418838","DOIUrl":null,"url":null,"abstract":"While there has been considerable research on the concept of destination image, there is a notable gap in the literature regarding exploring Norway's destination image (DI) through User-Generated Content (UGC). This study uses content analysis to identify the key themes that appear in tourists’ UGC and are associated with satisfaction and dissatisfaction. Our research results demonstrated nine dominant themes in descriptions of Norway travel experiences: “Norway,” “places,” “train,” “hiking,” “rental,” “expensive,” “hotel,” “northern lights,” and “restaurants.” The themes used with negative comments were “train,” “rental,” and “expensive.” The benefits of incorporating UGC in tourist research are highlighted by the excellent insights acquired. The findings also provide a visual depiction of the primary themes and concepts in visitors' narratives, allowing for a better understanding of the key features of destination image.","PeriodicalId":515909,"journal":{"name":"Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi","volume":"97 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Identifying unique features of Norway destination image: Evidence from user-generated content\",\"authors\":\"M. Saydam, Ozan Arici, Mert Ünür, Huseyin Arasli\",\"doi\":\"10.37847/tdtad.1418838\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While there has been considerable research on the concept of destination image, there is a notable gap in the literature regarding exploring Norway's destination image (DI) through User-Generated Content (UGC). This study uses content analysis to identify the key themes that appear in tourists’ UGC and are associated with satisfaction and dissatisfaction. Our research results demonstrated nine dominant themes in descriptions of Norway travel experiences: “Norway,” “places,” “train,” “hiking,” “rental,” “expensive,” “hotel,” “northern lights,” and “restaurants.” The themes used with negative comments were “train,” “rental,” and “expensive.” The benefits of incorporating UGC in tourist research are highlighted by the excellent insights acquired. The findings also provide a visual depiction of the primary themes and concepts in visitors' narratives, allowing for a better understanding of the key features of destination image.\",\"PeriodicalId\":515909,\"journal\":{\"name\":\"Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi\",\"volume\":\"97 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37847/tdtad.1418838\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37847/tdtad.1418838","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
尽管对目的地形象的概念已有大量研究,但在通过用户生成内容(UGC)探索挪威的目的地形象(DI)方面却存在明显的文献空白。本研究采用内容分析法来确定游客UGC中出现的关键主题,以及与满意度和不满意度相关的主题。我们的研究结果显示了挪威旅游体验描述中的九个主导主题:"挪威"、"景点"、"火车"、"徒步旅行"、"租房"、"昂贵"、"酒店"、"北极光 "和 "餐馆"。负面评论的主题是 "火车"、"租赁 "和 "昂贵"。将 UGC 纳入旅游研究的好处突出表现在所获得的卓越见解上。研究结果还直观地描述了游客叙述中的主要主题和概念,使人们能够更好地了解目的地形象的主要特征。
Identifying unique features of Norway destination image: Evidence from user-generated content
While there has been considerable research on the concept of destination image, there is a notable gap in the literature regarding exploring Norway's destination image (DI) through User-Generated Content (UGC). This study uses content analysis to identify the key themes that appear in tourists’ UGC and are associated with satisfaction and dissatisfaction. Our research results demonstrated nine dominant themes in descriptions of Norway travel experiences: “Norway,” “places,” “train,” “hiking,” “rental,” “expensive,” “hotel,” “northern lights,” and “restaurants.” The themes used with negative comments were “train,” “rental,” and “expensive.” The benefits of incorporating UGC in tourist research are highlighted by the excellent insights acquired. The findings also provide a visual depiction of the primary themes and concepts in visitors' narratives, allowing for a better understanding of the key features of destination image.