基于文化认同和创意产业的马都拉苏美内普 "Asta Tinggi "旅游目的地振兴战略

Medhy Hidayat, M. Mutmainnah
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摘要

本研究探讨了通过利用印度尼西亚马都拉(Madura)的文化特性和创意产业振兴阿斯塔丁宜(Asta Tinggi)宗教旅游区的战略。更具体地说,振兴战略考虑了利益相关者的积极合作参与。本研究采用定性方法和现象学方法。主要数据通过实地观察和深入访谈获得。次要数据通过文献参考、新闻媒体、科学文献、图片和照片获得。本研究发现,Asta Tinggi 宗教旅游区振兴战略的最佳模式必须有苏梅尼普宫家族、Asta Tinggi 管理单位、私营部门、当地社区和地方政府的参与。苏美尼普王宫家族和 Asta Tinggi 管理部门的作用非常重要,因为他们拥有管理 Asta Tinggi 的权利和权力。振兴这一宗教旅游区的工作应优先考虑马都拉人的文化特性和以数字为基础的创意产业的潜力。希望通过这种振兴战略模式,Asta Tinggi 可以发展成为印尼马都拉领先的宗教旅游目的地。
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Revitalization Strategy of "Asta Tinggi" Tourist Destination Based on Cultural Identity and Creative Industry in Sumenep, Madura
This study examines the strategy for the revitalization of the Asta Tinggi religious tourism area by utilizing the cultural identity and creative industries in Madura, Indonesia. More specifically, the revitalization strategy considers the active-collaborative involvement of the stakeholders. This study used a qualitative approach, with a phenomenological method. The primary data were obtained through field observations and in-depth interviews. Secondary data were obtained through literature references, news media, scientific documentation, pictures, and photos. This study found that the best model for the revitalization strategy of the Asta Tinggi religious tourism area must involve the Sumenep Palace family, the Asta Tinggi management unit, the private sectors, local communities, and local governments. The role of the Sumenep Palace family and the management of Asta Tinggi is very important because they have the rights and authority to manage the Asta Tinggi. The revitalization of this religious tourism area should be pursued by prioritizing the cultural identity of Madurese and the potential of digital-based creative industries. With this revitalization strategy model, it is hoped that the Asta Tinggi can be developed as a leading religious tourism destination in Madura, Indonesia.
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