Empowering Entrepreneurship: Strategies and Challenges Faced by Saudi Women in Diverse Business Sectors

Purpose: The primary objective of this research is to investigate the strategies employed by female entrepreneurs in Saudi Arabia to overcome the challenges associated with running successful businesses across various sectors. Theoretical Framework: The literature reviews shows that the entrepreneurial endeavors of Saudi women appear to be dynamic and demanding, showcasing their resilience in choosing entrepreneurship as a career path. Design/Methodology/Approach: To conduct the analysis, a combination of qualitative and quantitative methods was utilized. Both primary and secondary data were gathered from women entrepreneurs in different states of Saudi Arabia. In-depth interviews were conducted with 100 female entrepreneurs involved in various small-scale business activities, such as apparel, fragrances, coffee shops, and boutiques. The major findings of the study is that majority of women (almost all 100 sample) taken for study have plans for future business expansion. Findings: The Saudi women also receive a lot of Government support for their business operations. It was also found that majority of Saudi women have invested more than 200000SAR initially. However, it is important to note the limitations of this research. The findings may not be readily generalizable beyond the selected sample. Research/Practical and Social Implications: The success of the Saudi Vision 2030 plan is believed to depend on a higher percentage of women in the labor force, and this objective has been achieved ten years ahead of schedule as more women are joining the workforce in recent years. Originality/Value: The article highlights the value of women's participation in business for the improvement of society at large. The study sheds light on the often-overlooked role of Saudi women as small business owners.