伊斯兰银行业的消费者行为:系统文献综述和未来研究议程

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-02-22 DOI:10.1108/jima-06-2023-0195
ShabbirHusain R.V., Balamurugan Annamalai, Shabana Chandrasekaran
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引用次数: 0

摘要

目的本研究旨在对伊斯兰银行业(IB)中的消费者行为(CB)进行系统的文献综述,包括对研究背景和主题的概述,确定文献空白,并提出全面的未来研究议程。研究结果本研究深入探讨了国际文凭组织中不断发展的 CB 领域,对国际文凭组织研究中使用的具有影响力的期刊、理论、研究背景、特征和方法进行了全面的了解。
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Consumer behavior in Islamic banking: a systematic literature review and agenda for future research

Purpose

This study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing a comprehensive future research agenda.

Design/methodology/approach

By using bibliometric citation and content analysis, this study investigates 135 documents sourced from Scopus indexed publications.

Findings

This study delves into the growing field of CB in IB, offering a comprehensive understanding that encompasses influential journals, theories, research context, characteristics and methods used in IB research.

Originality/value

To the best of the authors’ knowledge, this study is the first to provide a comprehensive review of CB studies in the IB domain detailing research topics, prevailing theories, research settings, important variables and research methods.

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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
期刊最新文献
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