儿童和青少年的消费行为:生命历程范式的启示

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-02-18 DOI:10.1002/cb.2314
George P. Moschis, Anil Mathur
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引用次数: 0

摘要

长期以来,研究人员一直有兴趣了解年轻消费者,但却没有足够的方法来研究他们在人生早期阶段与消费有关的想法和行为,以及这些想法和行为在成长期是如何发展和变化的。最近,行为科学和社会科学在理论和方法上的进步促进了一种研究方法的发展,这种方法被称为 "生命历程范式"。这种研究方法为研究人员提供了一个研究各种现象的总体性多理论框架,有助于取代和整合以前使用的理论和方法。本文介绍了消费者研究人员如何从应用这一概念研究框架中获益,从而改进现有模型,并以创新的方式研究青少年的消费行为。
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Children and adolescent consumer behavior: Insights from the life course paradigm

Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption-related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as “life course paradigm.” This approach has helped replace and integrate previously used theories and methods by offering researchers an over-arching multi-theoretical framework for studying a wide variety of phenomena; and it has rapidly diffused across disciplines, and is increasingly used internationally. This article shows how consumer researchers could benefit from applying this conceptual research framework to improve existing models and study youths' consumer behavior in an innovative way.

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来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
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