Punta Arenas: Challenges and Opportunities of Adventure, Sustainability, and Heritage in Patagonian Tourism

This case study explores Punta Arenas’ tourism dynamics, emphasizing strategic approaches, diverse Patagonian products, and challenges. It offers a roadmap for sustainable growth and prosperity while providing stakeholders with valuable insights. Driven by an exploration of the region’s rich heritage and global tourism significance, the study focuses on personalization, sustainability, and adventure safety. Utilizing qualitative research with tourist entertainment companies, findings illuminate operators’ alignment with global trends. Despite challenges, growth opportunities highlight targeted navigation, exploration, client understanding, and strategic marketing. The study’s threefold implications advocate for collaborative networks, diverse visitor engagement shaping the region’s narrative, and integrated policy making for sustainability. The study underscores a roadmap that emphasizes innovation, inclusivity, and preservation, contributing to enduring prosperity for this extraordinary destination. Its insights, guide stakeholders towards sustainable growth, social harmony, and environmental conservation. © The Author 2024