Yongick Jeong, Pham Phuong Uyen Diep, Huu Dat Tran
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The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements
Previous research has proposed the positive effects of warning health/safety labels. Nevertheless, their effectiveness compared to environmental warning labels (i.e., ecolabels), especially in limi...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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