推送可信信息作为应对错误信息的对策:来自推特的证据

IF 5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information Systems Research Pub Date : 2024-02-28 DOI:10.1287/isre.2021.0491
Elina H. Hwang, Stephanie Lee
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引用次数: 0

摘要

随着人们越来越依赖社交媒体来获取医疗保健信息,有关医疗保健的神话、谣言和虚假信息等错误信息正对公众健康构成严重威胁。本文通过研究 Twitter 实施的独特对策,探讨了解决此类信息疫情的潜在良方。推特并没有采取直接的审查制度,而是采取了一种更加细致入微的方法:每当用户寻找易受不实信息影响的话题时,该平台都会引导用户转向信誉良好的消息来源。通过分析含有健康话题误导信息的新闻文章的传播情况,我们发现,自该政策实施以来,误导信息在 Twitter 上启动传播过程的可能性降低了。此外,包含错误信息文章链接的推文也不太可能获得转发、引用或回复。此外,我们还发现,所观察到的减少主要是由于类人账户而非机器人账户的传播活动减少所致。我们的研究结果表明,引导平台用户转向可信信息源的错误信息政策有助于有效遏制错误信息的扩散。这种方法可以作为其他平台应对数字时代错误信息挑战的一种模式。
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A Nudge to Credible Information as a Countermeasure to Misinformation: Evidence from Twitter
As people increasingly rely on social media to obtain healthcare information, misinformation, such as myths, rumors, and false information on healthcare, is posing a grave threat to public health. This paper investigates a potential remedy for such infodemic by examining a unique countermeasure that Twitter implemented. Instead of resorting to outright censorship, Twitter has taken a more nuanced approach: The platform has been nudging its users toward reputable sources whenever they seek out topics susceptible to misinformation. By analyzing the propagation of news articles that contain misinformation about health topics, we find that misinformation is less likely to initiate a diffusion process on Twitter since the inception of the policy. Moreover, tweets that include a link to misinformation articles are less likely to receive retweets, quotes, or replies. Furthermore, we find that the observed reduction is primarily driven by a decline in diffusion activities by human-like accounts rather than bot-like accounts. Our findings suggest that a misinformation policy that nudges platform users to a credible information source can help effectively curb misinformation diffusion. This approach may serve as a model for other platforms grappling with the challenge of misinformation in the digital age.
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来源期刊
CiteScore
9.10
自引率
8.20%
发文量
120
期刊介绍: ISR (Information Systems Research) is a journal of INFORMS, the Institute for Operations Research and the Management Sciences. Information Systems Research is a leading international journal of theory, research, and intellectual development, focused on information systems in organizations, institutions, the economy, and society.
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