{"title":"利用自我模式匹配为潜在疫苗口碑推广活动招募超级扩散者","authors":"Christopher J. Carpenter, Michael R. Kotowski","doi":"10.1080/10510974.2024.2324498","DOIUrl":null,"url":null,"abstract":"The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...","PeriodicalId":47080,"journal":{"name":"Communication Studies","volume":"10 1","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign\",\"authors\":\"Christopher J. Carpenter, Michael R. Kotowski\",\"doi\":\"10.1080/10510974.2024.2324498\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...\",\"PeriodicalId\":47080,\"journal\":{\"name\":\"Communication Studies\",\"volume\":\"10 1\",\"pages\":\"\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2024-03-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10510974.2024.2324498\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10510974.2024.2324498","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign
The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...
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