Tahir Albayrak, Özgür Davras, Meltem Caber, Josip Mikulić
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An investigation of the asymmetric relationships between service quality attributes and customer engagement: a three-factor theory approach
The antecedents of customer engagement have been extensively examined in marketing and management literature since it is vital for the firm performance. Researchers have long assumed that relations...
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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