Massimiliano Ostinelli, Andrea Bonezzi, Monika Lisjak
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Unintended effects of algorithmic transparency: The mere prospect of an explanation can foster the illusion of understanding how an algorithm works
This research shows that merely believing that one can access an explanation of how an algorithm works can foster an illusory sense of understanding the algorithm, even when people do not actually access and read the explanation. This effect occurs because the belief that one can access an explanation provides a feeling of empowerment that fosters an illusory sense of understanding. In turn, this illusory sense of understanding can yield unfounded reliance on algorithmic determinations. We further show that this effect is moderated by the target of an explanation and by the perceived utility of an explanation in enabling consumers to use an algorithm more effectively. From a theoretical standpoint, we offer a novel psychological account of illusory understanding based on empowerment. From a practical standpoint, we point to an unintended effect of algorithmic transparency: merely knowing that one can access an explanation for how an algorithm works may lull consumers into a false sense of understanding that yields unfounded reliance on algorithmic recommendations.
期刊介绍:
The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.