Using animation to develop a usability questionnaire: Scale development and psychological measurements

This paper describes the development of a cartoon animation system usability scale (A-SUS) based on the established text-based SUS questionnaire. We propose a methodology and design a short graphic interchange format (.GIF) animation for each SUS item. Experimental evaluations confirm that the scale has satisfactory psychometric properties (e.g., structural validity, reliability factor structure, concurrent validity, and sensitivity). A second experiment is used to evaluate and compare the questionnaire experiences associated with the SUS, a pictorial SUS (P-SUS), and the developed A-SUS. The results indicate that A-SUS performs well in terms of recommendations, aesthetics, motivations, and completion time. Compared with the SUS and P-SUS, the animated version is more interesting, and the overall questionnaire experience is better.