{"title":"直播商务服务质量测量及其对迅捷观感、信任和再购意向的影响","authors":"Fang Qin, Xinyang Zhang, Xiaoxi Yang, Xiaochai Guo","doi":"10.1080/14783363.2024.2331776","DOIUrl":null,"url":null,"abstract":"Livestreaming commerce is an important emerging technology that has not been systematically investigated in service marketing research. This study aims to develop livestreaming commerce service qua...","PeriodicalId":23149,"journal":{"name":"Total Quality Management & Business Excellence","volume":"45 1","pages":""},"PeriodicalIF":3.6000,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Livestreaming commerce service quality measurement and its effect on swift guanxi, trust, and repurchase intention\",\"authors\":\"Fang Qin, Xinyang Zhang, Xiaoxi Yang, Xiaochai Guo\",\"doi\":\"10.1080/14783363.2024.2331776\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Livestreaming commerce is an important emerging technology that has not been systematically investigated in service marketing research. This study aims to develop livestreaming commerce service qua...\",\"PeriodicalId\":23149,\"journal\":{\"name\":\"Total Quality Management & Business Excellence\",\"volume\":\"45 1\",\"pages\":\"\"},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2024-03-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Total Quality Management & Business Excellence\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/14783363.2024.2331776\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Total Quality Management & Business Excellence","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/14783363.2024.2331776","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
Livestreaming commerce service quality measurement and its effect on swift guanxi, trust, and repurchase intention
Livestreaming commerce is an important emerging technology that has not been systematically investigated in service marketing research. This study aims to develop livestreaming commerce service qua...
期刊介绍：
Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.
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