DATA PRIVACY LAWS AND THEIR IMPACT ON FINANCIAL TECHNOLOGY COMPANIES: A REVIEW

In an era where the digital transformation of financial services is both a boon and a battleground, this paper meticulously navigates the intricate relationship between Financial Technology (FinTech) and the evolving landscape of data privacy laws. With the digital economy's expansion, FinTech companies stand at the forefront of innovation, offering unprecedented financial inclusion and efficiency opportunities. However, this rapid advancement also raises significant concerns regarding data privacy and consumer protection, necessitating a delicate balance between innovation and compliance. This study aims to dissect the complexities inherent in this relationship, exploring the impact of data privacy laws on FinTech, regulatory compliance challenges, and opportunities for fostering trust and innovation within the digital financial ecosystem. Employing a qualitative research design, the paper delves into a comprehensive review of scholarly literature, legal documents, and regulatory frameworks to illuminate the multifaceted dynamics at play. The findings reveal a nuanced "Innovation Trilemma," where FinTech's drive for innovation often collides with the imperative for market integrity and regulatory clarity. The study underscores the critical role of ethical considerations in FinTech adoption, highlighting the importance of integrating ethical practices to safeguard consumer rights and data protection. Conclusively, the paper advocates for regulatory adaptability, ethical innovation, and collaborative engagement among stakeholders as essential strategies for navigating the complexities of the digital financial landscape. It calls for a concerted effort to foster an ecosystem where innovation thrives alongside robust consumer protection and market integrity, paving the way for a sustainable, inclusive and ethically grounded FinTech future. Keywords: Financial Technology, Data Privacy Laws, Regulatory Compliance, Innovation Trilemma, Ethical FinTech, Digital Financial Ecosystem.