从举办音乐节的角度看游客消费的意义

Saša Čekrlija, Zlatibor Milić
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摘要

本文探讨了游客支出对举办音乐节的重要性。音乐节已成为全球文化和旅游体验的重要元素,吸引了来自全球各地的大量游客。本文分析了游客消费对经济和当地社区的影响,特别关注音乐活动的组织。本文特别强调音乐活动的组织方面,从精心策划和执行到与经济变量之间错综复杂的相互依存关系。通过聚焦于组织的复杂性,我们旨在揭示音乐节在本地和全球舞台上的整体影响。这种探索不仅限于对经济贡献的数字评估,还包括对当地企业的间接影响、社区的社会文化动力以及这些文化庆祝活动的长期可持续性。从本质上讲,本专题旨在提供一个全面的认识,了解游客支出与音乐节组织之间的协同作用如何不仅塑造经济景观,而且塑造当地社区错综复杂的织锦。了解音乐节的变革潜力,提供超越娱乐领域的见解,为组织者、决策者和利益相关者的战略决策提供依据,这一点非常重要。音乐节对经济的影响不仅限于门票收入。游客的消费直接为当地经济注入资金,使各行各业受益。住宿设施在音乐节期间蓬勃发展,当地商贩的销售额增加,交通服务的需求也随之增加。此外,节庆活动还可刺激创造临时就业机会,促进短期经济增长。然而,为了最大限度地发挥积极影响,组织者和地方当局必须为游客的涌入做好战略规划。
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THE SIGNIFICANCE OF TOURIST CONSUMPTION FROM THE PERSPECTIVE OF ORGANIZING MUSIC FESTIVALS
This paper explores the importance of tourist expenditure in the context of organizing music festivals. Music festivals have become crucial elements of cultural and tourist experiences worldwide, attracting a large number of visitors from different parts of the globe. This paper analyzes the impact of tourist spending on the economy and local communities, with a specific focus on the organization of music events. A particular emphasis is placed on the organizational aspects of music events, from the meticulous planning and execution to the intricate interdependence with economic variables. By zeroing in on the organizational intricacies, we aim to uncover the holistic impact of music festivals on both the local and global stage. This exploration extends beyond the mere numerical evaluation of economic contributions; it encompasses the indirect effects on local businesses, the socio-cultural dynamics of communities, and the long-term sustainability of these cultural celebrations. In essence, this topic aspires to provide a comprehensive understanding of how the synergy between tourist expenditure and the organization of music festivals shapes not only the economic landscape but also the intricate tapestry of local communities. It is important to know the transformative potential of music festivals, offering insights that extend beyond the realm of entertainment to inform strategic decisions for organizers, policy makers and stakeholders. The economic impact of music festivals goes beyond the revenue generated by ticket sales. Tourist expenditure injects funds directly into the local economy, benefiting various sectors. Accommodation establishments thrive during festival periods, local vendors experience heightened sales, and transportation services witness increased demand. Additionally, festivals may stimulate the creation of temporary employment opportunities, fostering a short-term economic boost. However, to maximize the positive impact, organizers and local authorities must strategically plan for the influx of visitors.
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