Legal Protection of Consumers on the Sale of Vitamin D3 Without a Distribution Permit BPOM in the Digital Marketplace

Digital trade has resulted in many health products being sold online through marketplaces. According to the facts that have occurred, several vitamin D3 that do not have distribution permits or imitations are sold in the digital marketplace. Vitamin D3 without a distribution license or imitation certainly causes harm to consumers. This is because the products received do not contain the proper composition of vitamins and can endanger human health. The purpose of writing is to forms of legal protection for consumers who are harmed and settlement of consumer disputes that are harmed due to vitamin D3 without a distribution permit in the digital marketplace. The approaches used are statutory approach and conceptual approach. Internal legal protection is obtained from agreements in the marketplace. External protection for consumers who are harmed by vitamin D3 without a distribution permit can use Article 143 of Law No.17 of 2023 concerning Health and Article 4, Article 8, Article 19 of the of the Consumer Protection Law and Article 1365 of the Civil Code that business actors must be responsible and fulfill consumer rights in getting returns as before. However, consumer legal protection for the sale of vitamin D3 in the digital marketplace is not optimal because it is influenced by factors of legal substance, legal structure and legal culture. Dispute resolution can be filed by consumers in non-litigation through BPSK and litigation through the court.