Dr. Tushar K. Savale, S Rahul, Dr. Amit A. Medhekar, Dr. Anand Deshmukh
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引用次数: 0
摘要
千禧一代之后的 Z 世代出生在一个科技发达的社会，他们是近期市场营销的主题之一。公司林立，产品种类繁多，广告铺天盖地。那么，如何向技术最先进的一代人进行营销呢？他们的注意力很难被吸引，而且对营销人员的期望值也高于前几代人。用户生成材料（UGC）是您可以考虑的选择之一。
User generated content and its influence on relationship marketing among Generation Z
The post-millennial Generation Z, which was born into a technologically advanced society, is one of the most recent subjects in marketing. There are numerous companies with a wide range of products, and you are bombarded with advertisements from every direction. How then do you market to the most technologically advanced generation, whose focus is hard to get and who has higher expectations of you as a marketer than earlier generations? User generated material is one of the options you might consider (UGC).
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