Empowering Safety-Conscious Women Travelers: Examining the Benefits of Electronic Word of Mouth and Mobile Travel Assistant

Male solo travelers tend to be more frequent and mobile compared to female solo travelers. This difference can be attributed to travel constraints and safety issues. Social media connects like-minded people and serves as an inspirational resource for deciding where to go and what to do. Numerous netizen travelers are actively sharing their journeys and experiences on their social media profiles. Exciting dining options, diverse locations, recommendations for restaurants, accommodations, and personal experiences are all shared on social media platforms. Millennials rely on electronic word of mouth (e-WOM) to form perceptions about a destination. Thus, the study aims to gain insights into the experiences of solo female travelers who are active on social media platforms. Sentiment analysis is performed on Twitter data by analyzing the latest and trending tweets, which helps in gaining valuable insights regarding the safety of women travelers. Furthermore, research is being conducted to analyze the positive aspects of the travel experience using the Experience Economy model, which provides opportunities for self-discovery and personal growth.