Toronto’s Respite Program for Families of Children with Complex Needs

Destination Toronto (DT), Toronto’s Destination Marketing Organization (DMO), aims to bring visitors and conference attendees to Toronto. DMOs have an extensive network in the visitor economy that they can activate to address social issues in their communities. The well-being of caregivers to children with complex special needs is often overlooked despite the important role they play. The visitor economy can contribute some relief to this group by providing a pleasant break from day-to-day responsibilities of care. DT uses its network of tourism-related businesses to give back to the community through the Relax, Recharge, Renew (RRR) Program, offering a weekend trip to parents and caregivers of children with special needs. This case study displays the importance of having social intrapreneurs who drive change to provide resident-tailored tourism experiences and underscores the significance of local partnerships. Additionally, realistic considerations for replicability at other destinations are discussed. The case study highlights the potential to expand collaboration in the hospitality and tourism sector, providing enriching experiences to underserved residents. © The Authors 2024