THE ROLE OF CLIENT PSYCHOLOGY IN THE SERVICE SECTOR AND THE DEFI-NITION OF THE MAIN TYPES OF CON-SUMERS IN THE NICHE TOURISM SEC-TOR

This article describes the importance of cli-ent psychology and its specifics in tourism, notes the role of the sales funnel as a uni-versal algorithm, highlights the relationship of influence factors and consumer motiva-tion. The study involves the analysis of the influence of specific factors within the boundaries of a certain destination, which form the narrowly focused requests of con-sumers of tourist services. The paper high-lights the categories of niche areas and pre-positive intersections with personal charac-teristics. The study identified the main seg-ments of consumers of tourist services in the niche sector and their individual characteristics in correlation with personality types.