从个人富裕转向集体福祉:通过培育积极的人类世,取代作为人类污点的奢侈品和旅游业

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2024-03-25 DOI:10.1177/02761467241237138
Hélène Cristini, Arch G. Woodside, Hannele Kauppinen-Räisänen
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引用次数: 0

摘要

以往的研究描述了奢侈品从注重个人主义的微观层面向以可持续发展为基础的宏观层面的转变,而本研究预计,要培育积极的 "人类世",就必须从根本上重新配置注重个人主义的奢侈品和旅游业,使其具有元层面的福祉视角。因此,本研究构建了这样一个视角,即奢侈品和旅游业可以为环境和人类福祉做出贡献,这是从个人主义的 "美好生活"(dolce vita)奢华旅游思潮(即补充罗斯的悲剧《人类污点》)转变为真实且全面涵盖整个生态系统的集体福祉。本文的分析表明,人类的态度、信仰和行动必须在配置上发生根本性的改变,以接受这种元层面的奢侈品和旅游观点。理论和实践上的重新配置包括从自私转向慷慨,从暂时转向永恒,从排他性转向包容性,从自大转向谦逊,从线性转向循环。
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Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene
While prior research describes the transformation of luxury from a micro level with an individualistic focus to a macro level with a sustainable foundation, this study anticipates that a radical reconfiguration of individualistic-focused luxury and tourism to a meta level well-being perspective is necessary for nurturing a positive Anthropocene. Therefore, the study constructs the perspective that luxury and tourism can contribute to environmental and human well-being, which is transformative from an individualistic, dolce vita, luxury travel Zeitgeist (i.e., complementing Roth's tragedy, The Human Stain) to collective well-being that is authentic and holistically encompassing the entire ecosystem. The analyses here indicate that human attitudes, beliefs, and actions must change radically in configurations to embrace this meta-level luxury and tourism perspectives. The theoretical and practical reconfigurations include shifting from being selfish to generous, temporal to everlasting, exclusive to inclusive, hubris to humility, and linear to circular.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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