Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike S. Schäfer
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“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication
Universities are key actors at the intersection of science and society and their strategic communication and its effective implementation is essential, as is the measurement and evaluation (M&E) of...
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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