公平信息实践对中国消费者广告效果的影响:跨语境的信任转移

IF 2.9 4区 管理学 Q2 COMPUTER SCIENCE, CYBERNETICS Behaviour & Information Technology Pub Date : 2024-03-27 DOI:10.1080/0144929x.2024.2333928
Junjun Cheng, Zihang Huang
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引用次数: 0

摘要

为应对全球网络消费者日益增长的隐私关切,平台公司可能会遵循公平信息实践(FIP)原则,以促进消费者信任,进而影响消费者对平台公司的信任。
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The effects of fair information practices on ad effectiveness among Chinese consumers: trust transfer across contexts
In response to growing privacy concern among global online consumers, platform companies may follow principles of fair information practices (FIPs) to foster consumer trust, which subsequently shap...
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来源期刊
Behaviour & Information Technology
Behaviour & Information Technology 工程技术-计算机:控制论
CiteScore
7.70
自引率
8.10%
发文量
159
审稿时长
5 months
期刊介绍: Behaviour & Information Technology (BIT) puts people before technology. As such it deviates from other related journals. It is the primary scientific venue for peer-reviewed publications on human-centred IT. BIT reports original research studies, practical case studies, and thoughtful articles on: • usability and user experience (UX) • human computer interaction (HCI) • human-centred and user-centred design • the social, business and human aspects of the digital world. The Journal attracts authors and readers from a variety of disciplines (e.g., usability, user experience, psychology, ergonomics, computer science, and sociology), originating from both academics and industry. All papers are subject to initial appraisal by the Editor, and, if found suitable for further consideration, will undertake rigorous double blind peer review by independent, anonymous expert referees.
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