Barking up the wrong tree? - A guide to forest owner typology methods

Creating typologies of forest owners is a common approach for analyzing and understanding heterogeneity in responses to forest policies and management practice uptake. While many forest owner typologies have been developed, only a few quantitative methods dominate the field with little information on how methodological choice affects outcomes. In this study we compare five methods for quantitative typology formation and ask what type of information each method provides, and to which degree the methods complement each other. Empirically we use data from a survey conducted in 2014–2015 about Swedish forest owner's objectives, attitudes, and factors of decision-making. The results show that individual forest owners are assigned to different clusters by the compared methods, and how each method highlights different aspects of forest owner characteristics. The study shows the importance of method selection as it influences how we can describe and interpret forest owners in connection to policy adoption, uptake of practices, and environmental awareness. We conclude by providing basis for a methodological guidance on how to make judgments when selecting method(s) to typology formation based on research purpose and approach.