The impact of fitspiration comments on adult women’s body dissatisfaction and negative affect

The present study examined the impact of writing different types of comments in response to fitspiration (fitness inspiration) images on women’s body dissatisfaction and negative affect. Women (N = 256) from the general population (age range: 18 to 49) were randomized to write one of three types of comments on the same fitspiration images: appearance (comment on the woman’s appearance), functionality (comment on what the woman’s body can do), or background (comment on the image background). Participants completed measures of state body dissatisfaction and negative affect pre- and post-exposure and measures of appearance comparison and functionality appreciation post-exposure. After controlling for pre-body dissatisfaction due to a baseline difference among groups, there was no difference among groups in body dissatisfaction at post-exposure. Negative affect decreased from pre- to post-exposure across all groups, but there was no difference by group or interaction by time and group. The background group reported lower state appearance comparison than the appearance group. There were no group differences in functionality appreciation. Our results suggest that commenting on image backgrounds might decrease appearance comparison relative to making appearance comments and that writing comments on appearance, functionality, or the background in response to fitspiration may be beneficial for mood.