Grades and Glory: A Qualitative Investigation into Business Program’s Academic Success at Public Sector University

The research aims to explore the perspective of outstanding learners of the business administration department of a public sector university. The study delves into the factors influencing academic success, the learning methodologies employed by students in the pursuit of excellence, and the significance of grades in shaping their academic journeys. This study involved a qualitative case study approach by using in-depth interviews with six students who attained higher academic standing, providing insights into their distinct opinions and experiences. The results depict a positive influence between students' academic performance and their approach to learning. The study emphasizes the public university's proactive encouragement for students to aim for higher grades, aligning with broader trends in academic institutions. The evolving industrial landscape amplifies the demand for skilled professionals, prompting business schools to underpin the importance of academic achievement. The findings emphasize the dedication of business administration department students to maintaining high grades and actively enhancing their proficiency.