DEVELOPMENT OF A GEOGRAPHICAL INFORMATION SYSTEM FOR OPTIMIZING TOURIST ROUTES IN THE ULYTAU NATIONAL NATURAL PARK

This article analyzes the development of ecotourism in the Ulytau Nature Park using innovative Geographi c information systems technologies. The main purpose of the study is to create a favorable and innovative environment for the development of the tourist experience, including the search and discovery of historical sites, the development of optimal routes and infrastructure improvements. The use of GIS maps in ecological tourism contributes to the development of optimal routes, improvement of tourist infrastructure and provision of informative services. The analysis of the study makes it possible to identify recommendations for public and private organizations in the field of using GIS technologies for the sustainable development of ecotourism. The created GIS map provides information about the park's territory, the location of objects and routes, which contributes to a more informative and oriented tourist experience. The experience of working with GIS technologies enhances the ability of tourists to navigate, discover and obtain information about historical sites and attractions in ecotourism and help enrich the tourist experience.