Saying “I Do” To a Sustainable Wedding: A Case About Making a Wedding Sustainable

This case study focuses on how a wedding planner can plan a sustainable wedding by making the ceremony, and the events and items connected with it, sustainable. It briefly describes sustainability, with a focus on the triple bottom line of environmental, sociocultural, and economic sustainability. In addition, it applies the concepts and practices of slow travel and tourism and a sense of place, including neolocalism. The case asks the reader, as a wedding planner, to address the dilemma of how the events associated with a wedding can be sustainable and attuned to the complex aspects involved in engaging in environmental, sociocultural, and economic sustainability.