Research on the innovative path of precise communication of Chinese Martial Arts under the background of the "One Belt and One Road"

Summary   As my country’s top-level cooperation initiative, the “Belt and Road Initiative” covers the Eurasian continent. General Secretary Xi Jinping pointed out that in promoting the construction of the "Belt and Road", strengthening "people-to-people connectivity" is the key and foundation, and culture is the soul and life that promotes "people-to-people connectivity". Only through external cultural communication can the "Belt and Road" be better enhanced The appeal and influence of the initiative in countries along the route. It can be said that cultural exchanges serve as bridges and ties in connecting people. The implementation of the “One Belt, One Road” initiative not only accelerates the process of Chinese culture “going out”, but also expands the influence of Chinese culture through exchanges and mutual learning. force. Chinese martial arts, as a traditional Chinese physical culture that “integrates human beings, intellectual nature, truth and goodness, and both internal and external”, accurately disseminating Chinese martial arts not only promotes the effective implementation of the people-to-people bonds policy in the “One Belt, One Road” initiative, but also enables Chinese martial arts to carry “ The Belt and Road Initiative "tells Chinese stories well", "spreads the voice of China well" and interprets China's excellent culture to people around the world. It can also continuously optimize and reconstruct "credible, respectable and lovable" in the international dissemination of Chinese martial arts. image of China. This study uses literature, historical research, case analysis, text analysis and other research methods to first divide the stages of the "One Belt, One Road" initiative, and secondly to sort out the context of the international spread of Chinese martial arts and find out the reasons for the international spread of Chinese martial arts. The overall trends and characteristics are analyzed, and then the status quo and difficulties of Chinese martial arts communication paths in the “One Belt and One Road” countries are analyzed to build a precise communication path. The following main conclusions are drawn through the research: (1) Deconstruct and analyze Chinese martial arts through the theory of cultural semiotics, demonstrate the national status of Chinese martial arts in Chinese culture and its unique functions and values ​​in the process of improving national soft power, and analyze the culture that it may present overseas. Form, in response to "Chinese martial arts is a cultural brand that brings Chinese culture to the world." Research shows that: Chinese martial arts culture contains the core values ​​of Chinese traditional culture; the international communication of Chinese martial arts is the inevitable way for China’s excellent traditional culture to go abroad; the international communication of Chinese martial arts carries China’s international concepts; the international communication of Chinese martial arts is the implementation of The inevitable path for China’s cultural development strategy. According to the major events in the transformation period of international communication, Chinese martial arts can be divided into the international communication of Chinese martial arts in the Han Dynasty, the international communication of Chinese martial arts in the Ming Dynasty, the international communication of modern Chinese martial arts, the international communication of modern Chinese martial arts, and the international communication of Chinese martial arts in the 21st century. It sorted out the development trends and characteristics of the spread of Chinese martial arts in these stages. From the spread of overseas Chinese immigrants and overseas performances, to the spread of Chinese martial arts events, film and television dramas, etc., the popularity of Chinese martial arts in the world has risen rapidly, and then to the 21st century The international spread of Chinese martial arts in the century pays more attention to comprehensiveness and representativeness. and win-win communication environment in the countries along the “One Belt and One Road”, presented rich and colorful communication content, formed a multi-level communication pattern, had a distinct audience group, and explored Communication media products that meet the needs of modernization. However, in the process of dissemination, there are a series of problems such as the lack of a dissemination environment adapted to local conditions and the lack of dissemination content that adapts to individual motivation differences. In short, Chinese martial arts have both successes and aspects that need to be optimized and improved in the dissemination of Chinese martial arts in countries along the “Belt and Road”. . (4) By analyzing the international communication process and effectiveness of Tai Chi, a typical form of Chinese martial arts, it was found that Tai Chi has positioned precise and clear communication subjects in the international communication process, divided the communication content into clear layers, and paid attention to the audience. Differentiated analysis and innovative communication media that adapt to the needs of the audience provide valuable practical experience for the dissemination of Chinese martial arts in countries along the “Belt and Road”, giving Chinese martial arts a new identity in the exchanges and mutual learning among countries along the “Belt and Road” and concepts to go out, go in, and stay, and provide new concepts, new categories, new frameworks, and new ideas for the dissemination and development of other Chinese traditional cultures. (5) Chinese martial arts has certain practical experience in the process of precise dissemination in Turkey, and has also encountered difficulties such as the lack of martial arts culture, the shortage of outstanding teachers, the imbalance of the martial arts industry, and lagging teaching methods during the dissemination process. Based on the obstacles encountered in the spread of Chinese martial arts in Turkey, the study provides corresponding countermeasures such as creating a cultural communication environment, optimizing the construction of teaching staff, building a Chinese martial arts industry, and using information digital technology. (6) Through the five aspects of communication environment, communication audience, communication content, communication subjects, and communication methods, the precise communication path of Chinese martial arts in countries along the “Belt and Road” was analyzed, and it was found that they complement each other. According to the differences of the communication audience, we can create a communication environment suitable for the location, innovate communication methods that keep pace with the times, and communication content that adapts to the communication audience. Then, based on these relevant factors that affect the communication content, we can select the corresponding communication subjects to promote China Martial arts are spread accurately in countries along the “Belt and Road”.   Keywords: “One Belt and One Road”; Chinese traditional culture; Chinese martial arts; precision communication; international communication