Impact of the Digital Supply Chain on Sales and Logistics Performance in the Jewelry Industry. A Case Study of L'AZURDE, Egypt.

The evolving landscape of the supply chain (SC) emphasizes the need for flexibility, resilience, and dependability, especially in the face of digital transformation challenges. As SCs become more digitalized, seamless coordination, traceability, and adaptability become dominant to ensure optimal control and visibility. This research investigates the influence of the digital supply chain (DSC) on sales and logistics outcomes, specifically within the jewelry industry at "L’AZURDE Company in Egypt." Furthermore, this research attempts to explore the benefits linked to DSC and its implications for sales and logistical efficiency through Digital Transformation (DT). Using quantitative analysis, this study evaluates the impact of the DSC on sales and logistics within the jewelry industry. The research used primary survey data and was further enriched with historical data from L’AZURDE. Moreover, the research adopted methods such as confirmatory factor analysis (CFA), correlation analysis, and structural equation modeling (SEM) to understand underlying relations, define the interconnections between variables, and examine the suggested hypothesis.