{"title":"移动营销设计中的广告类型对消费者广告接受度和购买意向的影响","authors":"HanJu Lee, Eunryung Hyun","doi":"10.15187/adr.2024.02.37.1.279","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52137,"journal":{"name":"Archives of Design Research","volume":"8 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Advertising Types in Mobile Marketing Design on Consumer Advertisement Acceptability and Purchase Intention\",\"authors\":\"HanJu Lee, Eunryung Hyun\",\"doi\":\"10.15187/adr.2024.02.37.1.279\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52137,\"journal\":{\"name\":\"Archives of Design Research\",\"volume\":\"8 4\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Archives of Design Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15187/adr.2024.02.37.1.279\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Arts and Humanities\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Archives of Design Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15187/adr.2024.02.37.1.279","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
期刊介绍:
Archives of Design Research (ADR) is an international journal publishing original research in the field of design, including industrial design, visual communication design, interaction design, space design, and service design. It also invites research outcomes from design-related interdisciplinary fields such as the humanities, arts, technology, society and business. It is an open-access journal, publishing four issues per year. Currently papers are published in both English and Korean with an English abstract. ADR aims to build a strong foundation of knowledge in design through the introduction of basic, applied and clinical research. ADR serves as a venue and platform to archive and transfer fundamental design theories, methods, tools and cases. Research areas covered in the journal include: -Design Theory and its Methodology -Design Philosophy, Ethics, Values, and Issues -Design Education -Design Management and Strategy -Sustainability, Culture, History, and Societal Design -Human Behaviors, Perception, and Emotion -Semantics, Aesthetics and Experience in Design -Interaction and Interface Design -Design Tools and New Media -Universal Design/Inclusive Design -Design Creativity -Design Projects and Case Studies