EXPLORING FINANCING PREFERENCES AMONG INNOVATIVE ENTREPRENEURS: A STUDY ON SELECTED BUSINESS FUTURISTS

Entrepreneurial financing decisions are much of the focussed area of research by many researchers in the field of finance, where the emphasis will be mainly on various sources of finance available, but at the same time understanding the purpose of the financial requirement is a major concern, because when the decision has to be made concerning the preference on the capital structure by an entrepreneur it depends on their personal preferences in terms of risk and returns. This research delves into the critical understanding of different source of finance required in different stages of development,employing a qualitative research approach, the study engaged with 9 entrepreneurs from varised age brackets, genders and sectors within Bengaluru, India.The participants attended the interview through telephonic and video conferencing to throw light on the entrepreneur’s preferences for various sources of finance. By examining the preferred financing methods of these entrepreneurs, the study seeks to uncover patterns, challenges, and opportunities unique to their ventures. The findings aim to inform both academic discussions and practical applications in the realm of entrepreneurial finance, offering valuable implications for policymakers, investors, and aspiring entrepreneursalike.