PERAN MARKETING DALAM MENINGKATKAN PENJUALAN UNIT RUMAH CLUSTER KOTA BABELAN PERMAI

The variety of economic sectors such as residential property creates competition between companies. Of course, the role of marketing is very important in supporting the success of business actors in the field of marketing housing units. Every company is competing to market the house in the most efficient and creative way possible. This research formulates the role of marketing in increasing sales of housing units (case study on housing in Kota Babelan Permai Kota PT Duta Bersama). The theory used in this study is marketing communication with two main theories, namely the marketing mix and the marketing concept. The research method used by researchers in this study is a qualitative method with a post-positivism paradigm, through observation, interviews, and documentation to obtain valuable research. The results of the study concluded that the marketing carried out by PT Duta Bersama by utilizing social media (online) and direct sales (offline) because both methods have their own advantages and advantages. In PT Duta Bersama's marketing efforts such as using Instagram, Facebook, WhatsApp, online buying and selling applications and other social media platforms.