EPS 和 LPS 下消费者购买自行车行为的研究

Dr. Jay Prakash Verma, Rutik Ravindra Sakharkar
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引用次数: 0

摘要

通过 EPS 和 LPS 的理论知识对自行车的购买行为进行了研究。对消费者行为的基础知识进行统计分析,以收集不同的影响因素。此外,还使用了 EBM 模型序列来理解理论,以便将研究推进到统计模式。对自行车的历史背景和产品差异化进行结构化分析,以找出结果。使用 SPSS 研究差异变量的相关性和卡方检验。通过卡方检验,我们得出结论:购买自行车与顾客的收入水平之间存在显著关系。通过卡方检验,我们得出结论:购买自行车与顾客的性别有显著关系。消费者行为对其购买决策的影响更为显著,在 10 个变量中,有 7 个变量对理论有显著影响。
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Study of Consumer Buying Behavior towards Bicycle under EPS and LPS
The buying behaviour towards the bicycle is studied by the theoretical knowledge of EPS and LPS. The basics of consumer behaviour is analyses statistically to gather different influential factors. The Sequence of EBM model is also used to understand the theory for forwarding the study to the statistical mode. The historical background of the bicycle and product differentiation are structured to findout the result. The SPSS is used to study the correlation and Chi-square of difference variables. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the income level of the customers. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the Gender of the customers. There is more significant influence of the consumer behaviour in his purchase decision, where out of 10 variables, 7 variables are found significant towards the theory.
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