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引用次数: 0
摘要
本研究旨在调查影响土耳其网上银行（I-BNKNG）行为意向的因素。在本研究中，将利用技术接受模型和新增加的变量对用户采用 I-BNKNG 的情况进行研究。通过调查方法从 441 名 I-BNKNG 用户中获得的数据将利用结构方程模型进行分析。研究结果表明，感知可信度、自我效能感和兼容性会影响感知易用性（PEA）和感知有用性（PUS）。此外，研究还揭示了 PEA 和 PUS 之间的关系，以及 PEA 和 PUS 影响满意度的结果。最后，PEA、PUS 和满意度是 I-BNKNG 行为意向的主要决定因素。
Extending Technology Acceptance Model (TAM) to Investigate the Factors Affecting the Behavioral Intention of Internet Banking in Turkey
The purpose of this study is to investigate the factors affecting the behavioral intention of internet banking (I-BNKNG) in Turkey. In this study, users' adoption of I-BNKNG will be examined with Technology Acceptance Model and newly added variables. The data obtained from 441 I-BNKNG users by the survey method are analyzed with the structural equation model. According to the results of the study, perceived credibility, self-efficacy and compatibility affect perceived ease of use (PEA) and perceived usefulness (PUS). In addition, the study reveals both the relationship between PEA and PUS and the result that PEA and PUS impacts satisfaction. Finally, PEA, PUS and satisfaction are the main determinants of behavioral intention in I-BNKNG.
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