Representation of A. Blok’s creative work in video poetry

The aim of the research is to identify the most important features in representation and reception of A. Blok’s poetic texts in the genre of video poetry presented at the international festival ‘Videostikhiya’. The paper examines the specifics of video poetry as a new sphere in art associated with the search for both modern forms of poetic creativity and ways of its interpretation and representation; analyzes video clips based on A. Blok’s poems. Scholars’ attention is focused on the complexity of audio visualization of the works by the symbolist poet, who perceived life in its transcendent essence. The scientific novelty of the research lies in the fact that for the first time, the results of analysing modern works in the genre of video poetry based on Blok’s texts are presented; approaches to the study of the visual sphere of A. Blok’s poems are expanded. It is proved that the representation of A. Blok’s creative work in video poetry has its own specifics: the authors can modernize the Blok text, deepening the perception of the poem through metaphorical and symbolic video sequences, or recreate the context, immersing the viewer in the atmosphere of the Silver Age; intertextual inclusions also help each of the video artists to present in the media space a new reading of A. Blok’s poetic statement about the world and about people.