{"title":"面对经纪公司的不良形象,加强品牌建设的战略(面向公众的社会化)","authors":"Nadya Puspita Wardhani, Sulastri Irbayuni","doi":"10.58184/mestaka.v3i1.256","DOIUrl":null,"url":null,"abstract":"This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants \"Sharing Cari Cuan\" are not only material on how to invest, but also get other experiences from community service activities carried out.","PeriodicalId":204291,"journal":{"name":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","volume":"33 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Strategi Memperkuat Branding Dalam Menghadapi Citra Buruk Perusahaan Pialang (Sosialisasi Ke Masyarakat)\",\"authors\":\"Nadya Puspita Wardhani, Sulastri Irbayuni\",\"doi\":\"10.58184/mestaka.v3i1.256\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants \\\"Sharing Cari Cuan\\\" are not only material on how to invest, but also get other experiences from community service activities carried out.\",\"PeriodicalId\":204291,\"journal\":{\"name\":\"MESTAKA: Jurnal Pengabdian Kepada Masyarakat\",\"volume\":\"33 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"MESTAKA: Jurnal Pengabdian Kepada Masyarakat\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.58184/mestaka.v3i1.256\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"MESTAKA: Jurnal Pengabdian Kepada Masyarakat","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.58184/mestaka.v3i1.256","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
这项面向社会的外联活动旨在建立经纪公司的形象品牌战略。经纪公司经常面临挑战,如何在涉及企业行业的各种问题和丑闻所产生的负面看法中保持正面形象。经纪公司的不良形象会损害投资者的信心,阻碍业务的长期发展。在印度尼西亚,仍有许多人不了解投资原则。看到存在的问题,作为品牌战略的一部分,这项社区服务活动通过培训为社区提供洞察力和理解力。参与者还可以有机会在分享的同时打高尔夫球。因此,"分享 Cari Cuan "的 SSC 参与者所获得的启示不仅仅是如何投资的材料,还能从开展的社区服务活动中获得其他经验。
Strategi Memperkuat Branding Dalam Menghadapi Citra Buruk Perusahaan Pialang (Sosialisasi Ke Masyarakat)
This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants "Sharing Cari Cuan" are not only material on how to invest, but also get other experiences from community service activities carried out.