在社交媒体中实现性别平等和妇女赋权的尝试

Eri Istiqomah
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引用次数: 0

摘要

社交媒体在塑造公众舆论和围绕性别问题展开叙述方面发挥着至关重要的作用。社区在各种社交媒体平台上的积极参与,丰富了关于性别问题的讨论,并带来了不同的观点和经验。通过活动、标签和视觉内容,社交媒体不仅为叙事提供了空间,还塑造了与性别问题相关的范式转变和社会规范。本研究旨在确定 Instagram 账户 @unwomen 如何体现性别平等和妇女赋权问题,并探讨 @unwomen 如何影响个人对这些问题的看法。采用的方法是批判范式的定性描述法。数据收集采用随机选择的方法,从 Instagram 账户 @unwomen 的帖子中收集数据,以提供一个公平且具有代表性的概览。帖子内容涉及妇女权利、就业、缩小性别差距以及妇女在发展中的作用。分析过程包括使用萨拉-米尔斯(Sara Mills)的批判性话语分析,其中包含两个概念:主体-客体立场和作者-读者立场。分析包括识别反映性别平等和妇女赋权问题的文本、叙事和图像,然后记下话语中使用的关键词或短语。研究结果表明,社交媒体,尤其是通过 @unwomen 账户,极大地影响了公众对性别问题的看法。性别话语中的主客体地位体现在联合国妇女署作为主体积极设计信息,以影响作为客体的公众舆论。作者-读者立场体现在联合国妇女署作为作者的积极作用上,负责使用语言、图像和特定格式创建共享信息和内容,以传达信息并影响受众。读者(受众)是消费和回应 @ 妇女署账户分享内容的个人或群体。他们塑造观念、解读信息并提供反馈。本研究将米尔斯的主体-客体和作者-读者立场概念融入社交媒体,强调了理解权力动态在塑造性别叙事中的重要性。研究结果有助于加深对如何利用社交媒体倡导性别平等和妇女赋权的理解。在全球范围内,这些影响可以指导通过社交媒体平台解决性别问题和增强妇女权能的进一步战略。
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An Attempt to Gain Gender Equality and Women’s Empowerment In Social Media
Social media plays a crucial role in shaping public opinion and crafting narratives around gender issues. The active participation of the community on various social media platforms enriches discussions about gender with diverse perspectives and experiences. Through campaigns, hashtags, and visual content, social media not only provides a space for narratives but also shapes paradigm shifts and social norms related to gender issues. This research aims to identify how the Instagram account @unwomen represents gender equality and women's empowerment issues and explores how @unwomen can influence individuals' perceptions of these issues. The method used is qualitative descriptive with a critical paradigm. Data were collected using a random selection method on posts from the Instagram account @unwomen to provide a fair and representative overview. The posts contain content related to women's rights, employment, closing gender gaps, and the role of women in development. The analysis process involves using critical discourse analysis by Sara Mills, incorporating two concepts: subject-object position and writer-reader position. The analysis includes the identification of text, narratives, and images reflecting gender equality and women's empowerment issues, followed by noting keywords or phrases used in the discourse. Research findings reveal that social media, particularly through the @unwomen account, significantly influences public opinion on gender issues. The subject-object position in gender discourse is reflected in the active role of UN Women as the subject designing messages to influence public opinion as the object. The writer-reader position is reflected in the active role of UN Women as writers responsible for creating messages and content shared using language, images, and specific formats to convey messages and influence the audience. Readers (audience) are individuals or groups consuming and responding to content shared by the @unwomen account. They shape perceptions, interpret messages, and provide feedback. This research integrates Mills' concepts of subject-object and writer-reader positions in the context of social media, highlighting the importance of understanding power dynamics in shaping gender narratives. The results contribute to a deeper understanding of how social media can be used to advocate for gender equality and women's empowerment. Globally, the implications can guide further strategies in addressing gender issues and women's empowerment through social media platforms.
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