持续使用连接地铁的无桩共享单车的意愿:基于忠实用户的视角

IF 4.1 2区 工程技术 Q2 BUSINESS Research in Transportation Business and Management Pub Date : 2024-04-06 DOI:10.1016/j.rtbm.2024.101126
Xuefeng Li , Mingyang Du , Yuxi Shen , Jingzong Yang
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引用次数: 0

摘要

本研究旨在探讨在各种新型便捷交通方式的背景下,持续使用无桩共享单车接驳地铁的意向的影响因素。首先,基于在中国南京收集的问卷,对比分析了使用无桩共享单车接驳地铁的用户的基本属性和出行特征。其次,建立有序对数模型,研究无桩共享单车接驳地铁持续使用意向的影响因素。模型结果表明(1)月收入和受教育程度的提高对继续使用接驳地铁的无桩共享单车的意向有抑制作用,但这种使用意向降低的趋势在受教育程度较高的用户中并不明显。(2)出行时长和出行时间也会对继续使用无桩共享单车的意愿产生负面影响。有趣的是,在工作日的高峰时段,用户使用连接地铁的无桩共享单车的意愿更高。(3) 节约时间、解决出租车供应问题、提高偏远地区的可达性以及用户的环保意识等因素都鼓励用户继续使用这种出行方式。相反,高可达性、网络拥堵、寻找停车场困难、个人信息安全风险、高成本、高峰期供需失衡、交通拥堵和恶劣天气等因素则阻碍了用户继续使用这种出行方式。最后,基于这些研究结果,提出了促进无桩共享单车与地铁连接的持续使用的若干政策和建议。
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The intention of continual use of dockless bike sharing connecting with metro: A perspective based on loyal users

The aim of this study is to explore the factors influencing the intention to continually use dockless bike sharing connecting with metro in the context of various new convenient modes of transportation. Firstly, based on the questionnaires collected in Nanjing, China, basic attributes and travel characteristics of users who use dockless bike sharing to connect with the metro are compared and analyzed. Secondly, an ordered logit model is established to investigate the influencing factors of the continuous usage intention of the dockless bike sharing connecting with metro. The model results indicate that: (1) the increase in the monthly income and the education level has a restraining effect on the intention to continue using dockless bike sharing connecting with the metro, although this trend of reduced usage intention is less pronounced among users with higher education levels. (2) Travel duration and travel time also negatively affect the intention to continue using this mode. Interestingly, during peak hours on weekdays, users exhibit a higher willingness to use dockless bike sharing connecting with the metro. (3) Factors such as saving time, solving taxi availability issues, improving accessibility in remote areas, and users' environmental consciousness encourage the continued use of this travel mode. In contrast, high accessibility, network congestion, difficulties in finding parking lots, personal information security risks, high costs, imbalances in supply and demand during peak periods, traffic congestion, and bad weather discourage users to continuously use this mode. Finally, based on these findings, several policies and suggestions to promote the continuous use of dockless bike sharing connecting with the metro are proposed.

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来源期刊
CiteScore
7.10
自引率
8.30%
发文量
175
期刊介绍: Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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