绿色行为的决定因素(重温):比较研究

IF 5.4 Q1 ENVIRONMENTAL SCIENCES Resources, conservation & recycling advances Pub Date : 2024-04-08 DOI:10.1016/j.rcradv.2024.200214
Osarodion Ogiemwonyi
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引用次数: 0

摘要

本研究旨在调查影响马来西亚和尼日利亚这两个发展中国家的绿色行为的因素。研究以计划行为理论(TPB)和理性行动理论(TRA)为基础,还包括绿色文化、绿色产品信任度、产品价值、价格敏感度和环保意识等其他因素。共对 547 名参与者进行了定量调查。多组分析(MGA)和偏最小二乘结构方程模型(PLS-SEM)分析的结果表明,扩展的 TPB/TRA 模型在所选的发展中国家是有效的。多国模型显示出显著差异,尤其是在连接绿色行为态度和价格敏感性的路径上。这两个国家的消费者都对环境保护持积极态度,并在环保实践中表现出绿色文化。在这两个模型中,绿色产品信任度和价值与绿色行为呈正相关,但与环保意识无关。在尼日利亚,感知行为控制与绿色行为呈正相关,但在马来西亚并非如此。绿色文化对绿色行为的预测作用最强,比态度更强。这些刺激因素在尼日利亚更为强烈。在这两个国家,绿色文化、价格敏感性、感知到的行为控制和绿色行为之间的关系都是以态度为中介的。研究表明,所选发展中国家的消费者正在逐渐接受环保做法。研究结果凸显了提高环保意识以鼓励对大自然采取绿色行为的重要性。研究还进一步讨论了这些发现的意义。
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Determinants of green behavior (Revisited): A comparative study

This research aims to investigate the factors that influence green behavior in two developing countries, Malaysia and Nigeria. The study is based on the theory of planned behavior (TPB) and reasoned action (TRA), and it includes additional factors such as green culture, green product trust, product value, price sensitivity, and environmental awareness. A total of 547 participants were surveyed using a quantitative approach. The results from the multi-group (MGA) and partial least squares-structural equation modeling (PLS-SEM) analyses indicated that the extended TPB/TRA model is valid in the chosen developing nations. The multi-country model shows a significant difference, especially in the path connecting attitude and price sensitivity towards green behavior. Consumers in both countries have a positive attitude towards environmental protection and exhibit a green culture towards eco-friendly practices. In both models, green product trust and value have a positive relationship with green behavior, but not with environmental awareness. Perceived behavioral control is positively linked to green behavior in Nigeria, but not in Malaysia. Green culture is the strongest predictor of green behavior, more so than attitude. These stimulus factors were stronger in Nigeria. In both countries, the relationship between green culture, price sensitivity, perceived behavioral control, and green behavior is mediated by attitude. The study suggests that consumers in the chosen developing nations are gradually embracing eco-friendly practices. The findings highlight the importance of promoting environmental awareness to encourage green behavior towards nature. The study further discusses the implications of these findings.

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来源期刊
Resources, conservation & recycling advances
Resources, conservation & recycling advances Environmental Science (General)
CiteScore
11.70
自引率
0.00%
发文量
0
审稿时长
76 days
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