{"title":"自然历史博物馆场景中游客亲环境行为的形成:基于动机-机会-能力理论的配置分析","authors":"Yuchen Jiao, Yuchen Wang","doi":"10.1177/13567667241247073","DOIUrl":null,"url":null,"abstract":"Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"51 1","pages":""},"PeriodicalIF":4.5000,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory\",\"authors\":\"Yuchen Jiao, Yuchen Wang\",\"doi\":\"10.1177/13567667241247073\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.\",\"PeriodicalId\":47859,\"journal\":{\"name\":\"Journal of Vacation Marketing\",\"volume\":\"51 1\",\"pages\":\"\"},\"PeriodicalIF\":4.5000,\"publicationDate\":\"2024-04-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Vacation Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/13567667241247073\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Vacation Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/13567667241247073","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory
Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.
期刊介绍:
Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.