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引用次数: 0
摘要
Z 世代消费者对可持续发展问题很感兴趣，但他们往往认为可持续时尚昂贵、不时髦、难以接触到。以往的研究表明，二手时装的价格与可持续时装的价格相差甚远。
Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?
Generation Z consumers are interested in sustainability issues, but they often perceive sustainable fashion as expensive, unfashionable, and inaccessible. Previous studies suggest that secondhand f...
期刊介绍：
The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
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