社交媒体时代的组织发声架构--专业服务组织案例研究

Kaisa Pekkala, Taina Erkkilä
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引用次数: 0

摘要

数字通信技术,尤其是社交媒体,使各级组织和所有职能部门的成员都能与外部利益相关者进行沟通。这就要求或...
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Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations
Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required or...
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来源期刊
International Journal of Strategic Communication
International Journal of Strategic Communication Social Sciences-Sociology and Political Science
CiteScore
3.40
自引率
0.00%
发文量
39
期刊介绍: The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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