{"title":"信息管理对信息质量和公司业绩的影响：信息技术/市场营销合作的作用","authors":"Stefan Sleep, Prachi Gala, Dana E. Harrison","doi":"10.1080/0965254x.2024.2340458","DOIUrl":null,"url":null,"abstract":"Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"7 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of information governance on information quality and firm performance: role of IT/marketing collaboration\",\"authors\":\"Stefan Sleep, Prachi Gala, Dana E. Harrison\",\"doi\":\"10.1080/0965254x.2024.2340458\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...\",\"PeriodicalId\":47705,\"journal\":{\"name\":\"Journal of Strategic Marketing\",\"volume\":\"7 1\",\"pages\":\"\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-04-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Strategic Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/0965254x.2024.2340458\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Strategic Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/0965254x.2024.2340458","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The impact of information governance on information quality and firm performance: role of IT/marketing collaboration
Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...
期刊介绍：
Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.
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