新媒体,新可能?电竞战略如何引导德国足球甲级联赛对传统和创新的双向理解

IF 0.6 Q4 BUSINESS Journal of Media Business Studies Pub Date : 2024-04-15 DOI:10.1080/16522354.2024.2340310
Jonas Hammerschmidt, Sophia Haski, Sascha Kraus, Mareike Heinzen
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引用次数: 0

摘要

体育俱乐部拥有构成其传统的信念和做法。相反,为了赢得未来球迷的青睐,体育俱乐部也面临着一定的创新压力。管理好这两方面的工作,对体育俱乐部来说至关重要。
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New media, new possibilities? How esports strategies guide an ambidextrous understanding of tradition and innovation in the German Bundesliga
Sport clubs are endowed with beliefs and practices that constitute their tradition. Conversely, there is a certain pressure to embrace innovation to win the race for tomorrow’s fans. Managing two i...
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CiteScore
4.00
自引率
7.70%
发文量
10
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